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Strategic Sales Manager– West Coast Territory, Advisor Custody
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About the position
About Betterment Betterment is a leading, technology-driven financial services company that offers investing, savings and retirement solutions for retail investors and investment advisors as well as financial wellness solutions, including a 401(k) for small and medium-sized businesses. Our team is passionate about our mission, to empower people to build wealth with confidence and ease. We’re headquartered in NYC and offer hybrid NY-based positions (four days/ week in-office, with no required office days during the summer and winter holidays). About the role: We are seeking an experienced and motivated Sales Executive to join our team, focusing on the West Coast territory of the United States. This role is critical in driving growth within the advisor custody space by identifying, engaging, and closing new business with RIAs and financial advisory firms. As a key player in our sales team, you will collaborate with cross-functional teams to deliver tailored solutions that meet the needs of our clients while expanding our market presence. Actual salaries may vary depending on factors including but not limited to location, experience, and performance. The range listed is just one component of Betterment’s total compensation package for employees. West Coast (Remote): \$110,000- \$130,000 + Commission We offer a competitive equity package, health, dental, and vision benefits, and a 401(k) offering with employer match and a flexible PTO policy. This job is eligible for variable compensation through a commission bonus.
Responsibilities
Business Development: Identify and pursue new sales opportunities with RIAs, financial advisors, and other wealth management firms within the West Coast region
Client Relationship Management: Cultivate and maintain long-term relationships with prospective and existing clients, acting as a trusted partner to help them leverage Betterment Advisor Solutions’ custody solutions
Sales Strategy: Develop and execute a sales strategy that aligns with company goals, market demands, and client needs, ensuring consistent performance in meeting or exceeding revenue targets
Territory Management: Proactively manage your sales pipeline, identifying and prioritizing key opportunities within the West Coast territory, while managing time effectively across a wide geographic region
Collaboration: Work closely with the product, marketing, and customer success teams to ensure a seamless experience for clients and prospects, from first contact through onboarding
Market Expertise: Stay current on trends and regulatory changes in the advisor custody space, with a particular focus on the needs and challenges of RIAs and financial advisors in the West Coast
Reporting & Forecasting: Provide regular updates on sales activities, including pipeline updates, revenue forecasts, and competitive intelligence, to senior leadership
Requirements
Experience: 5+ years of sales experience in the financial services industry, with a strong background in advisor custody or related sectors (e.g., RIA platforms, custodians, asset management, fintech solutions)
Proven Track Record: Demonstrated success in driving revenue growth and building relationships with RIAs and financial advisory firms
Knowledge of Advisor Custody: Deep understanding of the advisor custody landscape, including regulatory requirements, operational challenges, and competitive offerings
Communication Skills: Excellent verbal and written communication skills, with the ability to present complex solutions in a clear and compelling manner
Relationship-Building: Strong interpersonal skills with the ability to establish rapport and trust quickly with clients
Self-Motivated: Ability to work independently, manage time effectively, and drive results in a remote, territory-based role
Technology Proficiency: Comfortable using CRM software (e.g., Salesforce), presentation tools, and other technology platforms essential to the sales process
Nice-to-haves
Experience working with RIAs or wealth management firms in the West Coast region
Familiarity with the Betterment Advisor Solutions platform and/or digital advisory solutions
Bachelor’s degree in Business, Finance, or a related field
Benefits
We offer a competitive equity package, health, dental, and vision benefits, and a 401(k) offering with employer match and a flexible PTO policy.
This job is eligible for variable compensation through a commission bonus.
A competitive suite of benefits, including: medical, dental, and vision insurance; life and AD&D insurance; STD and LTD benefits, including infertility support and World Professional Association for Transgender Health approved benefits; and generous parental leave.
Flexible paid time off (and encouragement to use it!)
Meaningful opportunity for community building through our 7 Employee Resource Groups
Empowerment to own and lead change and affect the business
Dedicated professional development opportunities
Lunch from our in-house chef at our NYC headquarters
