Full-Stack Marketer

Job Description:

• Develop and champion the positioning, messaging, and narrative for the Habits BU (internally and externally)
• Build a deep understanding of the manager buyer and their journey —their pain, language, objections, motivations, and watering holes
• Partner closely with Product at every step, bringing customer research, market insights, and learning from experiments to influence vision, strategy, and roadmap decisions
• Prove what resonates by running real-world experiments and sharing what you learn, early and often
• Challenge outdated marketing playbooks and help us find more modern, effective ways to reach managers
• Tell differentiated, compelling stories you’re proud to put your name on
• Define and evolve positioning and messaging for managers as the product and market evolve
• Be real and ensure our promises match product reality (no hand-waving or marketing fluff)
• Influence and enable internal teams with clarity, conviction, and shared language
• Develop the audience and report back on findings
• Develop and segment the manager audience using data, research, and qualitative insight to understand which managers to focus on, why they matter, and how their needs differ
• Design, run, and analyze growth experiments across paid, organic, and less-obvious channels, using clear hypotheses and success signals to guide what we scale or stop
• Partner with channel owners to test and refine messaging, creative, and offers—connecting performance data back to audience insights, not just channel metrics
• Create and ship without ego
• Use AI as a force multiplier for drafting, iteration, and creative exploration across formats
• Develop campaigns, landing pages, and content that feel vibrant, real, and progressive
• Move fast, learn faster, and raise the quality bar with each iteration
• Collaborate with and support your colleagues
• Work closely with your BU lead on strategy and product direction
• Collaborate directly with design, product, and GTM on creative strategy and execution
• Bring internal teams and current customers along with you through thoughtful enablement and GTM content

Requirements:

• Experience building/developing an audience from scratch
• Proven ability to develop and validate positioning and messaging for a defined buyer
• Direct experience supporting/growing a PLG motion in SaaS (required)
• Experience running and reporting on growth or audience experiments (paid, organic, or both)
• Comfort partnering closely with designers on creative direction
• Ability to translate product capabilities into compelling, clear stories
• Experience using AI tools to accelerate content and campaign creation, but enough editorial taste to make it unique and valuable
• Clear communicator with strong written and presentation skills
• Bias toward action, learning, and iteration
• Deep curiosity about how good teams work—and where they break down
• Titles, degrees, and years of experience matter less than creative judgment, critical thinking and previous impact.

Benefits: