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APNews.com is looking for an editor for newsletter expansion to lead the development, launch and optimization of a growing portfolio of newsletters. This person will partner closely with the newsroom to identify opportunities, test new ideas, and build newsletters that deepen relationships with readers and convert them into loyal supporters and donors. This role is both strategic and hands-on: you will shape the roadmap for new launches, design and run experiments and continuously improve performance across the portfolio. Success in this role means growing our newsletter subscriber base, increasing engagement and building newsletters into a meaningful driver of donations. This is an individually contributing role that will report directly to the Head of Newsletters.
Responsibilities
Own the strategy and roadmap for launching and scaling newsletters across topics, formats and audiences
Partner with newsroom leaders and reporters to identify high-potential newsletter concepts and translate editorial strengths into compelling products
Design, launch and iterate on new newsletters using a test-and-learn approach (format, cadence, tone, value proposition)
Build and manage a robust experimentation pipeline (A/B testing subject lines, signup flows, onboarding, content structure, send times)
Contribute directly to newsletter production and writing as needed, especially during launches, major news moments and testing phases, helping ensure strategy is informed by hands-on audience engagement
Analyze performance and reader behavior to inform decisions; define and track key metrics across acquisition, engagement and conversion
Optimize the full lifecycle: acquisition (signup), activation (first reads), retention (habit formation) and monetization (donations)
Collaborate with product, design and engineering to improve newsletter tooling, templates and signup experiences
Develop playbooks and best practices for the newsroom to create and sustain successful newsletters
Identify opportunities to integrate newsletters into broader audience funnels and campaigns
Requirements
5+ years of experience in newsletters, audience development, product, or growth roles (media experience strongly preferred)
Bachelor’s degree or equivalent experience
Demonstrated success launching and scaling newsletter products or similar owned channels
Strong product mindset: comfortable with experimentation, iteration and data-informed decision-making
Experience with email platforms and analytics tools (e.g., Sailthru, Mailchimp, Substack, Parse.ly, GA4, etc.)
Ability to translate editorial goals into audience and revenue outcomes
Strong collaboration skills; able to work effectively with journalists and cross-functional teams
Clear communicator who can turn insights into action
Nice-to-haves
Experience with donation or membership programs
Familiarity with lifecycle marketing and CRM strategies
Experience building audience funnels and conversion journeys
