Director of Product Marketing

<h3 style="text-align: center;">Own the narrative that drives market understanding and revenue</h3> <p>This is not a content role.</p> <p>It’s not a slide production role.</p> <p>It’s not a “support marketing” function.</p> <p>And it’s not for someone who waits for direction.</p> <p>This is a leadership role that sits at the center of product, sales, and market reality. You will own how Bidgely is understood… by customers, by analysts, and by our own teams.</p> <p>If you’re someone who turns complex technology into clear, compelling stories that move deals forward, this role is built for impact.</p> <hr> <h4>Why This Role Exists</h4> <p>We’re scaling into a more complex, competitive market… and our narrative needs to scale with it.</p> <p>Over the next 6–12 months, this role exists to:</p> <ul> <li>Establish disciplined, consistent messaging and positioning across the company</li> <li>Improve sales effectiveness through stronger enablement and clearer storytelling</li> <li>Bring structure and rigor to product launches and go-to-market execution</li> <li>Elevate how we show up with customers, analysts, and the broader market</li> </ul> <p>If we don’t get this right, launches stall, messaging fragments, and sales efficiency degrades.</p> <hr> <h4>What You’ll Actually Do</h4> <p>You will own the full product marketing function… from narrative to enablement to market impact.</p> <h5>Build and own the story</h5> <p>→ Define and maintain the brand narrative across every touchpoint<br>→ Translate complex AI and utility data into clear, buyer-relevant messaging<br>→ Ensure consistency across web, sales materials, events, and executive content</p> <h5>Turn positioning into competitive advantage</h5> <p>→ Define how we win against competitors, alternatives, and “do nothing”<br>→ Run win/loss analysis that actually feeds back into messaging<br>→ Ground everything in real buyer behavior and decision dynamics</p> <h5>Enable sales to win complex deals</h5> <p>→ Build and maintain the full enablement system: decks, briefs, battlecards, frameworks<br>→ Support long-cycle, multi-stakeholder enterprise sales motions<br>→ Hold the bar on quality… not just output</p> <h5>Own product launch discipline</h5> <p>→ Drive structured, repeatable GTM for new capabilities<br>→ Align product, marketing, and sales around clear launch narratives<br>→ Ensure launches are both internally usable and externally credible</p> <h5>Turn customer insight into proof</h5> <p>→ Own Customer Advisory Board strategy and execution<br>→ Build case studies, testimonials, and proof that actually influence deals<br>→ Translate customer feedback into sharper positioning</p> <h5>Operate as a cross-functional force</h5> <p>→ Influence CPO, CRO, CEO, and senior stakeholders without authority<br>→ Push back when needed… with evidence, not opinion<br>→ Bring clarity where there is ambiguity</p> <hr> <h3>What Success Looks Like</h3> <h4>Within 6 months</h4> <ul> <li>Messaging and positioning are clearly defined and consistently applied</li> <li>Sales enablement is structured, usable, and improving field effectiveness</li> <li>You’ve built trust with executive stakeholders across Product, Sales, and Leadership</li> <li>Launches are more disciplined, coordinated, and effective</li> </ul> <h4>Within 12 months</h4> <ul> <li>Sales cycles show improved efficiency tied to enablement quality</li> <li>Messaging resonates more strongly with buyers and analysts</li> <li>Customer evidence is actively influencing deals</li> <li>The PMM function is scalable and ready to expand</li> </ul> <hr> <h3>What You Bring</h3> <ul> <li>7–10+ years in B2B SaaS product marketing in complex, enterprise sales environments</li> <li>Proven ownership of narrative, messaging, and positioning… not just execution</li> <li>Experience enabling long-cycle, multi-stakeholder deals ($100K+ ACV and beyond)</li> <li>Strong track record working with Product, Sales, and executive stakeholders</li> <li>Experience running Customer Advisory Boards and leveraging customer insight</li> <li>Exceptional writing and communication… clear, structured, executive-ready</li> <li>AI-forward mindset… using AI to accelerate research, writing, and execution at scale</li> </ul> <hr> <h3>What Sets You Apart</h3> <ul> <li>You have a point of view… and you can defend it in a room full of executives</li> <li>You simplify complex technical stories without losing depth or credibility</li> <li>You can say no… even when it’s uncomfortable, and even to senior leaders</li> <li>You manage high volume and complexity without losing structure</li> <li>You don’t just create content… you create clarity</li> </ul> <hr> <h3>Non-Negotiables on Day 1</h3> <ul> <li>Executive presence and credible communication</li> <li>Deep experience in narrative development and positioning</li> <li>Comfort operating in ambiguity and driving structure</li> <li>Ability to influence without authority at the highest levels</li> <li>Familiarity with AI and its role in modern workflows</li> </ul> <hr> <h3>Why This Role</h3> <ul> <li>Work at the intersection of AI, data, and clean energy with real-world impact</li> <li>Direct exposure to executive leadership and strategic decision-making</li> <li>A defined market, real buyers, and a product that wins when it’s understood</li> <li>The opportunity to build and shape the PMM function as the company scales</li> </ul> <p> </p> <h3>About Bidgely</h3> <p>Bidgely is an AI-powered SaaS company helping utilities modernize the grid and improve customer outcomes through advanced analytics. Founded in Silicon Valley, we hold 25+ energy patents, employ 30+ data scientists, and have raised $77M+ in funding. We operate at the intersection of AI, energy, and regulation, and we take that responsibility seriously.</p> <h3>The Logistics</h3> <ul style="list-style-type: initial;"> <li> <p>Location: Fully remote within the U.S. (Pacific or Central time preferred)</p> </li> <li> <p>Travel: Typically 10-20% over the year</p> </li> <li> <p>Compensation: $185,000 per year plus bonus</p> </li> <li> <p>Benefits: Comprehensive medical, dental, vision, 401(k), paid parental leave, open PTO, professional development stipend, wellness stipend, and more. </p> </li> </ul> <p> </p>